I. Project Background and Customer Needs Analysis
Amid the rapid development of power infrastructure in the Middle East, we received a request from a Dubai-based customer for a high-performance, multifunctional residential power strip solution for the local market. After in-depth market research and customer communication, we learned that the Middle East’s unique electrical environment and user habits posed unique requirements for power strip products:
1. Voltage Compatibility: The Middle East generally uses a 220-250V voltage system.
2. Plug Diversity: Due to historical reasons and a high degree of internationalization, the Middle East has a variety of plug types.
3. Environmental Adaptability: The hot and dry climate poses challenges to product heat resistance and durability.
4. Safety Requirements: Unstable power supply and voltage fluctuations are common, necessitating enhanced protection features.
5. Versatility: With the increasing popularity of smart devices, demand for USB charging functionality is growing.
Based on these insights, we tailored a residential power strip solution for the customer that combines safety, convenience, and multifunctionality to perfectly meet the specific needs of the Middle Eastern market.
II. Product Core Features and Technical Details
1. Power Interface System Design
The 6-pin universal plug configuration is one of the core advantages of our solution. Unlike traditional single-standard power strips, our universal plug features an innovative design that is compatible with the following:
- British standard plug (BS 1363)
- Indian standard plug (IS 1293)
- European standard plug (Schuko)
- American standard plug (NEMA 1-15)
- Australian standard plug (AS/NZS 3112)
- Chinese standard plug (GB 1002-2008)
This “one-plug, multiple-use” design greatly facilitates the diverse use of electrical appliances in the Middle East. Whether local residents, expatriates, or business travelers, they can easily use a variety of electronic devices without the need for additional adapters.
2. Smart Charging Module
To meet the growing demand for mobile device charging, we’ve integrated a high-performance USB charging module:
- Two USB A ports: Support QC3.0 18W fast charging, compatible with most smartphones and tablets
- Two Type-C ports: Support PD fast charging protocol, with a maximum output of 20W, meeting the fast charging needs of latest laptops and high-end phones
- Intelligent identification technology: Automatically detects device type and matches the optimal charging current to avoid overcharging or undercharging
- Charging indicator: Intuitively displays charging and operating status, enhancing the user experience
This configuration significantly reduces user reliance on traditional chargers, making the desktop tidier and more convenient.
3. Safety Protection System
Taking into account the unique electrical environment in the Middle East, we have enhanced multiple safety protection measures:
- Overload Protection: A built-in 13A overload protector automatically cuts off power when the current exceeds the safety threshold, preventing overheating and fires.
- PP Material: High-temperature resistance is well-suited to the Middle Eastern climate, with a temperature range of approximately -10°C to 100°C, and can withstand 120°C for short periods, making it suitable for high-temperature environments in the Middle East (such as outdoor use or high-temperature storage).
- Anti-Electric Shock Design: The socket is equipped with a safety door structure to prevent children from accidentally touching it and causing electric shock.
- Surge Protection: Safeguards against 6kV transient surges, protecting connected precision electronic equipment.
4. Electromagnetic Compatibility
These safety features ensure our products maintain reliable performance in the hot and dusty environments of the Middle East, providing peace of mind for users. III. Customized Design and Localized Adaptation
1. Customized Power Cord Specifications
Based on the customer’s specific application scenario, we offer four wire diameter options:
- 3×0.75mm²: Suitable for ordinary home environments, with a maximum load power of up to 2200W
- 3×1.0mm²: Recommended for commercial office use, supporting 2500W continuous power output
- 3×1.25mm²: Suitable for small industrial equipment, with a load capacity of up to 3250W
- 3×1.5mm²: Professional-grade configuration, capable of handling high loads of 4000W
Each specification utilizes a high-purity copper core and double-layer insulation to ensure cool operation even with high currents.
2. Localized Plug Adaptation
We offer two plug options to accommodate the power standards of different Middle Eastern countries:
- UK plug (BS 1363): Suitable for countries such as the UAE, Qatar, and Oman
- Indian plug (IS 1293): Meets the requirements of some specialized imported equipment
All plugs are certified for local safety to ensure compliance and compatibility.
3. Customizable Appearance and Packaging
The product features a PP housing and is available in a variety of colors to suit different environments:
- Business Black: Ideal for offices and high-end hotels
- Ivory White: A top choice for home use, blending harmoniously with modern interiors
- Industrial Gray: Suitable for use in warehouses and factories, resistant to dirt and wear
The single-bubble packaging design is fully customizable based on customer needs:
- Packaging colors align with the company’s VI system
- Multi-language product instructions (Arabic + English)
- Transparent window design showcases the product’s appearance
- Eco-friendly, recyclable materials comply with local regulations
IV. Application Scenarios and User Value
1. Office Solutions
In modern offices, our 6-outlet power strip perfectly solves the common pain point of “lack of outlets”:
- Powering computers, monitors, printers, phones, desk lamps, and more simultaneously
- USB ports eliminate the need for multiple charging adapters, keeping desks tidy
- Compact design saves valuable office space
- Professional appearance enhances the quality of the office environment
2. Home Use
Targeted to the specific needs of Middle Eastern households, our product offers:
- Child safety protection gives parents peace of mind.
- Charge multiple devices simultaneously to meet the needs of the whole family.
- Durable design withstands frequent plugging and unplugging.
- Attractive design blends in with any home style.
3. Warehouse and Industrial Applications
Our product excels in demanding warehouse environments:
- High load capacity supports power tools.
- Dust-resistant design extends service life.
- Eye-catching power indicator for easy identification in dimly lit environments.
- Sturdy construction resists accidental drops and impacts.
V. Project Achievements and Market Feedback
Since its launch in the Middle East, this customized power strip has achieved significant market success:
1. Sales Performance: Initial orders reached 50,000 units, with a second order placed within three months.
2. User Reviews: Received a high average rating of 4.8/5, with safety and versatility being the top ratings.
3. Channel Expansion: Successfully entered the three major local supermarket chains and major e-commerce platforms.
4. Brand Enhancement: Became the client’s signature product line in the Middle East.
This case study demonstrates that a deep understanding of regional market needs and the provision of targeted product solutions are key success factors in expanding into international markets. We look forward to working with more global partners to develop high-quality electrical products that meet local needs, bringing a safer and more convenient electricity experience to users around the world.
Post time: Aug-21-2025
